Animal Planet preps second-screen “Labor Live” event

U.S. net Animal Planet is launching a second-screen experience entitled 'Labor Live' (pictured) over the Labor Day weekend, which will broadcast live animal births on the net's digital video streaming service Animal Planet L!VE.
August 26, 2014

U.S. net Animal Planet is launching a second-screen experience entitled ‘Labor Live’ (pictured) over the Labor Day weekend (August 29 – September 1), which will broadcast live animal births on the net’s digital video streaming service Animal Planet L!VE.

The net’s Labor Live cam will film the deliveries of calves, lambs, piglets and chicks from the Nebraska State Fair and stream them through a number of online feeds available 24/7 through the Animal Planet L!VE platform. Broadcast viewers, meanwhile, will receive breaking alerts when animals are born, directing them to view the content online.

Also featured online will be interviews with veterinarians from the University of Nebraska, as well as morning reviews and lunchtime talks with animal experts.

The Labor Live cam is the latest addition to the net’s streaming service – launched in April 2013 – which offers more than 20 cameras documenting animals such as penguins and belugas. The service is available on desktop and mobile devices at APL.TV as well as Xbox, Roku, Amazon Fire and select Samsung Smart TVs.

“The miracle of birth is perhaps the most beautiful and wondrous moment in all of nature, and Animal Planet will offer viewers the unique chance to witness it live,” said Rick Holzman, GM and executive VP of Animal Planet.

“This is just the beginning of a significant initiative where Animal Planet will offer our audience unprecedented live coverage of animal births and other astonishing moments of the natural world, both on-air and online at Animal Planet L!VE,” he added.

In addition to the Labor Live experience, the net will run a daily marathon of Dirty Jobs from August 29 through September 1, along with the season premiere of Too Cute: Pint Size on Saturday at 8 p.m. EST/PST.

Finally, Sunday will see the the world premiere of Mud Lovin’ Rednecks - which follows the Alabama owners of a mud bog business – at 8 p.m. EST/PST. 

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.