The FremantleMedia International- and Syco Entertainment-owned format Got Talent (pictured) is heading to Kenya, following a multi-year partnership between the companies and Tanzania-based group Clouds Media International.
Three series of the format – originally created by Simon Cowell and co-owned and produced by Syco Entertainment and FremantleMedia - will be made by the Abu Dhabi-based Status Communications, a subsidiary content firm for Clouds Media International.
With the Kenyan deal, the format has now reached 63 versions worldwide, with adaptations in territories across Africa, the Americas, Europe, Asia Pacific and the Middle East.
“The Got Talent format goes from strength to strength and I have no doubt we are sure to see some incredible talent from Kenya and will discover some stars,” said George Levendis, head of international for Syco Entertainment, in a statement.
Omari Salisbury, CEO of Status Communications, added: “We already have very strong physical presence with offices and partners across East Africa, so when the opportunity arose to team up with FremantleMedia International to deliver the world’s most successful reality show ever to Kenya, we of course jumped at the opportunity.”