Zodiak Media options “Farm Factor” format

Super-indie Zodiak Media has optioned Nordic World's agricultural reality format Farm Factor (pictured) for a number of territories, including the U.S., France, Benelux, Norway, Finland, Italy and Spain.
September 17, 2014

Super-indie Zodiak Media has optioned Nordic World’s agricultural reality format Farm Factor (pictured) for a number of territories, including the U.S., France, Benelux, Norway, Finland, Italy and Spain.

Farm Factor features 10 farmers, whose skills in areas such as tractor-driving and sheep-shearing are tested as they compete for the title of “Farmer of the Year.”

The deal for the Cwmni Da- and Good Company Productions-made format follows its debut in 2012. Since this time, the show has been optioned for six European territories and licensed in China – where CCTV 7 has ordered an eight-episode series – and Sweden, where a local adaptation will debut next year on on TV4.

The deal was brokered by Jan Salling, chief operating officer and MD of sales at Nordic World, and Grant Ross, executive VP of global creative development and format acquisition for Zodiak Media.

“This deal with Zodiak Media confirms what we have always known about Farm Factor: that this is a gem of a show with all the makings of a TV classic,” said Salling in a statement. “It’s not only fun, quirky and heart-warming, but it’s also non-studio, versatile and based on a subject — farming and food — that couldn’t be more universal.”

Ross added: “I’ve been watching with interest Farm Factor’s steadily growing traction, and the buzz that has been building around this fresh and original format. The show lends itself to casting fantastically colorful characters in the form of fiercely competitive farmers and showcases them in their vital roles. Following the impressive ratings in Denmark, we are optimistic about the Swedish launch and are looking forward to taking out Farm Factor in other markets.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.