The TV Guide Network (TVGN) is rebranding itself and going after the youth market. Jointly owned by CBS and Lionsgate, TVGN will be rebranded as Pop within the first quarter of 2015. “When something is so good that it earns a culture of fandom, that’s Pop – and that’s what we want our channel to symbolize, a fresh new media personality that puts us firmly alongside the audience,” said Brad Schwartz, Pop’s entertainment and media president. The rebrand will launch with more than 400 hours of original content, including the series Rock This Boat: New Kids On The Block and The Story Behind. Rock This Boat revolves around a boat cruise hosted by boy band idols New Kids on the Block and follows the lives of their die-hard fans, while The Story Behind follows the stories of TV’s iconic shows from concept to fruition.
In a joint statement, CBS president and CEO Leslie Moonves and Lionsgate CEO Jon Feltheimer said: “Pop is an exciting new chapter for a cable network that has made great progress and generated significant ratings momentum over the past year. Our new brand not only positions the channel for continued growth but reflects its identity, focus and fan base.” The network will also be available on multiple digital and social media platforms, with URLs and other access points to be announced within the next few weeks, a spokesperson told realscreen.