MIPCOM ’14: TF1, Small World IFT ink “Lifeguards!” deal

French broadcast company TF1 Group has signed on to adapt Small World IFT format All-Star Lifeguards! for France, marking the first international license for a local adaptation.
October 13, 2014

French broadcast company TF1 Group has signed on to adapt Small World IFT’s format All-Star Lifeguards! (pictured) for France, marking the first international license for a local adaptation of the show.

The French version of the format – which follows 10 celebrities training to be lifeguards and competing against one another for a cash prize – will be produced in-house by TF1 Productions using a Thai production hub. The show will be broadcast on TF1-owned channel NT1.

Originally created by Aito Media for national broadcaster JIM in Finland, the deal – which was brokered by Ludovic Attal, head of formats development and acquisitions at TF1 Productions, and Luci Burnley, senior VP of format sales at Small World IFT – marks the first commission for the format outside of Finland.

“This is an incredibly cost-effective format for local adaptation, with a scenic production hub established in Thailand,” said Burnley in a statement.

“Combining this with the huge success of the current series in Finland and the vast entertainment potential as celebrities are put through their paces in an entirely new way, results in a very attractive idea for the global market and we’re expecting to announce more international versions of All-Star Lifeguards! very soon.”


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