Formats

MIPCOM ’14: Bell Media pacts with Burnett, Omnicom for formats

The joint venture is geared towards crafting formats and content for the Canadian and international market. (Pictured: Mark Burnett)
October 15, 2014


Canadian broadcast net CTV has already found ratings success with local format adaptations such as Amazing Race Canada and MasterChef Canada.

Now parent Bell Media has teamed up with producer Mark Burnett and United Artists Media Group – a newly minted joint venture between MGM, Burnett, production partner Roma Downey and Hearst Entertainment – and Omnicom Canada Corp.’s Highway Entertainment, led by Adam Ivers, to create formats and other content for the Canadian and international markets.

The partnership already has unspecified pilots for new formats in development and pre-production at Bell Media.

The tie-up was unveiled by Phil King, president, CTV, sports, and entertainment programming at Bell Media ahead of the Canadian TV executive participating in a MIPCOM panel on TV formats on Wednesday.

Canadian broadcasters in recent years have looked to local versions of international TV formats such as Canadian Idol, Big Brother Canada and The Bachelor Canada to drive ratings.

Original Canadian formats exported for international adaptation are few in number, but recently such locally developed and produced formats as Splatalot and Recipe to Riches have traveled beyond the Canadian market.

(From Playback Daily)

About The Author
Justin Anderson joined Realscreen as senior staff writer in 2021, reporting and writing stories for the newsletter and magazine. During his 20-year career he’s filled a variety of roles as a writer and editor at a number of media organizations, covering news and current affairs as well as business, tech, the film and music industries and plenty in between. He’s also spent time behind the scenes in television production, having written everything from voiceover scripts for documentaries to marketing copy. He has a degree in Journalism from Toronto Metropolitan University (formerly Ryerson University).

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