PBS Digital Studios, WNET partner for short-form

New York-based PBS station WNET is to produce 40 episodes of original video content for PBS Digital Studios' YouTube network, beginning with two short-form, host-driven series.
October 31, 2014

Flagship New York-based PBS station WNET is to produce 40 episodes of original video content for PBS Digital Studios’ YouTube network.

The content will be developed and produced by WNET’s Interactive Engagement Group, in collaboration with its WLIW21 production unit.

The partnership will kick off with two short-form, host-driven series from WNET, currently scheduled to premiere in January 2015. The first will focus on issues surrounding gender identity, while the second will look at consumer technology. Casting, titles and premiere schedules will be announced at a later date.

In 2013, WNET made the series Diorama for PBS Digital Studios in collaboration with the American Museum of Natural History. But the new agreement marks PBS Digital Studios’ first major coproduction deal with one of the public television network’s member stations.

“This new collaboration with WNET will help boost the volume of high-quality content available across the PBS Digital Studios network,” said Ira Rubenstein, senior VP and GM of PBS Digital, in a statement.”I think you’ll see more partnerships with other member stations in the future.”

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About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.