In depth music and artist documentaries are to be part of a digital platform joint venture between LA-based concert promoter Live Nation Entertainment and New York-based Vice Media, launching in 2015.
Live music will be the focus of the platform, with both parties promising to deliver hundreds of hours of artist-driven, originally produced content live from the stage and the studio to music lovers around the world, in nine languages.
Content will include long and short form video series, premium editorial franchises, live digital music experiences created through artist collaboration, in-depth documentaries, daily editorial content and e-commerce and ticket offerings, to be rolled out across mobile, web and TV screens next year.
Vice will concentrate on content and programming, and both companies will contribute marketing, sales and sponsorship capabilities.
“We think that this partnership will give Vice and Live Nation the unique ability to totally re-imagine music content on a global scale,” said Shane Smith (pictured above), Vice’s founder and CEO, in a statement.
“Shane and the Vice organization have proven to be the voice of this generation,” added Live Nation president and CEO Michael Rapino. “Together with Live Nation’s platform, we are positioned to become the voice of live music by developing an artist-centric, 24/7 global music destination that enables artists to bring their creative vision to life in a new and rich online and mobile music ecosystem.”
This is the second major deal in a fortnight for Vice, which announced a Canadian production studio partnership with Toronto-based telecoms firm Rogers Media on October 30.