Orange Smarty hires Electric Sky exec Amy Kemp

Former Electric Sky head of sales Amy Kemp has taken up the same post at Orange Smarty, the independent distributor launched in 2013 by former Electric Sky commercial director Karen Young.
December 4, 2014

UK-based indie distributor Orange Smarty has hired former Electric Sky exec Amy Kemp to be its head of sales.

The hire reunites Kemp with her former Electric Sky colleague Karen Young, who launched Orange Smarty at MIPCOM last year, and comes after Electric Sky went into administration and laid off 21 staffers last month. Kemp is the company’s first hire.

Kemp resigned as Electric Sky’s head of sales in September to join Orange Smarty, according to the latter firm. She started her career at Eagle Rock Entertainment where she focused on selling music and performance programming, before moving to Electric Sky 10 years ago.

“The business has been growing rapidly and has enjoyed a phenomenal few months, including post-MIP deals closed in more than 30 countries totaling over £200,000,” said managing director Young, who was Electric Sky’s commercial director prior to starting the company, in a statement. “Bringing Amy on board will help to build on this success and expand opportunity through new markets.”

Orange Smarty’s catalog includes factual and lifestyle titles such as Valentine Warner Eats Scandinavia, Inside Holloway, California High and Hidden Houses.

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