Discovery Communications has agreed to a long-form distribution deal with Hulu that gives the video-on-demand service exclusive rights to stream Deadliest Catch (pictured).
The deal – a first for both companies – also covers programs from Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science, Destination America and Discovery en Español. Titles to become available on Hulu as of January 1 include Mythbusters, Say Yes to the Dress, The Little Couple and Treehouse Masters.
The programming will be viewable for users with a Hulu Plus subscription.
In a statement, Discovery senior VP of digital distribution Rebecca Glashow lauded Hulu’s “brand-friendly environment” that will “showcase both the strong line-up of Discovery content available on Hulu, as well as our world-class linear TV brands.”
“We are delighted with this partnership and the opportunity it affords to connect with new audiences and build viewership for our networks across platforms,” she added.
In 2011, Discovery renewed a two-year distribution deal with VOD service Netflix. Its programming was also available to Amazon Prime subscribers but the stream service dropped several unscripted Discovery titles earlier this year, reportedly to focus on investing in original scripted series.