TruTV to offer development deals to Tumblr users

The U.S. cable network has teamed up with Tumblr to source unscripted show ideas from the social media and microblogging platform's users.
December 11, 2014

U.S. cable network TruTV is turning to Tumblr to source unscripted show ideas.

Winners of the TruTV Tumblr Big Deal Contest will receive development deals with the network, which is in the midst of a rebrand to emphasize lighter, comedic reality fare. The contest is part of a partnership designed to attract the social networking site’s users to TruTV.

“We want to tap into Tumblr’s creative community and turn their ideas into reality,” said president and head of programming¬†Chris Linn in a statement, adding that he is looking for series along the lines of Impractical Jokers , Friends of the People and The Carbonaro Effect. “We’re looking for unscripted series that have likable and authentic people and unique points of view; shows that take us to new and unexpected places; shows that make us laugh.”

Hopefuls must submit a Tumblr URL that includes a two- to three-minute video outlining the show concept and format. The site can also be used for mood boards, casting assignments and other elements to round out the pitch.

Submissions will be judged by programming execs who will select two winning entries – one for the linear network and one for the web. Each will be offered a development deal. Full details are available here.

Earlier in the year, TruTV teamed up with Tumblr to promote the series Hack My Life that encouraged viewers to post their own life-hack stories. The best stories were then featured on the show.

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.