San Francisco-based Hoff Productions has promoted Alex Hoff to VP of development, while former Pink Sneakers Productions exec Alicia Keating has been hired to fill Hoff’s former position as director of development.
While Hoff – who moves into his new role after serving as director of development for just seven months – will continue to be based in Washington DC, Keating will work out of the company’s LA office.
Both execs are to develop programming for the Animals Gone Wild producer’s roster of shows, which includes Science Channel’s What Could Possibly Go Wrong? and Animal Planet specials Serial Killer: Tiger at Large and Man-Eating Super Hornets: Buzz Killers.
Prior to serving as director of development, Hoff worked as a development producer at the company. Meanwhile, Alicia previously worked as director of development at Pink Sneakers Productions and TwoFour America, where her credits included Fix My Choir (Oxygen), Take My House (FYI) and Chrome Underground (Discovery).
Also joining Hoff and Keating in development is Veronica Seder, who has been hired as a development consultant and will be working out of San Francisco. Seder was previously manager of development and production at Discovery Channel and, prior to that, she worked at Investigation Discovery and American Heroes Channel.
“People are our most valuable resource at Hoff. Having this team and this structure reflects our strategy to expand beyond our San Francisco base and be more agile and responsive to our clients,” said Michael Hoff, president of Hoff Productions, in a statement.