MTV hires four execs for East Coast team

Production and development execs Kendra Greenwood, Christina Friendland, Dane Reiley and Dan Caster have joined the U.S. cable network's New York City outpost.
December 17, 2014

MTV has bolstered its East Coast production and development team.

The U.S. cable network has hired four executives with backgrounds in reality, comedy and digital series, all of whom will be based out of its New York City office.

Producer and director Kenda Greenwood has joined the U.S. cable network as vice president of unscripted development and production. She previously served as an executive producer and showrunner on the MTV series Teen Mom and on Bravo’s Chef Roble & Co.

Chelsea Friendland, formerly the director of production at Bravo, has become MTV’s senior director of development and production. During her time at Bravo, she exec produced and developed series such as Watch What Happens Live, Fashion Queens and Inside the Actors Studio.

Comedy and digital veteran Dane Reiley has joined MTV as the senior director for unscripted comedy development and production. He previously headed up the boutique production company Looseworld, which created comedy content for Funny or Die and non-traditional marketing campaigns for HBO’s How To Make It in America and Girls. He has also produced for Comedy Central.

Finally, former freelancer Dan Caster has become MTV’s director of development and production. His production credits include Season 25: Oprah Behind the Scenes for OWN as well as the MTV programs Jersey Shore, Snooki & JWOWW and The Real World.

All are newly created positions.

Earlier in the year, MTV hired former BBC Worldwide Productions exec Elli Hakami as exec VP of current series and programming to oversee the creation and development of MTV’s current reality series coming out of the East Coast office.

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