TVFF pens format deals for “Tug,” “Tied to Mom”

Producers in France, Spain and Italy have picked up the format rights to 300 Sec Ride, Tug and Tied to Mom from Israel's TV Format Fund.
January 6, 2015

Israel’s TV Format Fund (TVFF) has inked deals for three of its formats with producers in France, Spain and Italy.

The company has sold the studio game show format 300 Sec Ride to France’s ALP Zodiac. The deal marks the second for the format after Endemol Spain picked it up during MIPCOM last October.

Created by Glam Studio, the format gives a pair of contestants 300 seconds to complete eight stages of the game, in a bid to win money.

TVFF has also sold the rope-pulling competition format Tug, which was created by July August Communication and Production, and the Vivalet Company, to Endemol Italy and Endemol Spain.

Finally, an unnamed French company has acquired the Artza Productions-created Tied to Mom.

The humorous format explores the relationship between mothers and their adult children by tying a mother and child together with a rope and challenging them to complete everyday tasks. The show also features studio commentary and analysis by a famous mother and son/daughter team.

Launched last fall, TVFF is a¬†joint venture between entrepreneur Alon Dolev and Rubicon Business Group that has invested US$55 million in the financing and development of new TV formats. The new deals bring the company’s total number of format sales to five.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.