Sundance ’15: Relativity Sports buys “In Football We Trust”

Relativity Sports has acquired Tony Vainuku and Erika Cohn's Sundance documentary title In Football We Trust (pictured), for an undisclosed sum.

January 22, 2015

Relativity Sports has acquired the Sundance documentary title In Football We Trust (pictured).

The film, directed by Tony Vainuku and Erika Cohn, spotlights the sport’s role within the Polynesian community in Salt Lake City.

The purchase, for an undisclosed sum, marks the first documentary acquisition for Relativity’s sports agency arm, led by Happy Walters. Independent Television Service coproduced and co-financed the project.

Relativity Sports manages more than 300 NBA, NFL and MLB athletes. It previously produced its own non-fiction content, including star-driven snapshots such as Being: Mariano, and David Ortiz: In The Moment.

The deal is the second documentary acquisition of the day; Showtime earlier snapped up Kim Longinotto’s Dreamcatcher.

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TAGS:

Erika Cohn, In Football We Trust, Relativity, Relativity Sports, Tony Vainuku

About The Author

Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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