Leftfield Entertainment has hired former Ryan Seacrest Productions CEO Adam Sher (pictured) for the newly created position of chief creative officer.
Based in Los Angeles, he will focus on creative and business development, casting and talent relations, and will build new partnerships and strategies to expand the company’s scope from cable and unscripted into scripted, broadcast and digital platforms.
Leftfield Entertainment, which was bought by UK broadcaster ITV for US$360 million last year, encompasses the production companies Leftfield Pictures, Sirens Media, Loud TV and Outpost Entertainment. Sher will work across all four, in addition to expanding Leftfield’s Los Angeles office.
In 2008, Sher became the CEO of Ryan Seacrest Productions after working as the company’s agent. He served as exec producer on unscripted and scripted programs such as ABC’s Jamie Oliver’s Food Revolution, Bravo’s Shahs of Sunset, E!’s Married to Jonas and ABC’s Mixology.
He also set up the scripted series Promised Land at Amazon Studios and guided deals involving American Idol, NBCUniversal and a multi-million dollar investment agreement with Clear Channel. He stepped down from the role in 2013 amid a senior management shuffle.
Prior to that, he spent 16 years at the William Morris Agency where he worked his way up the ranks to senior VP of its alternative television department.
The news follows a succession of new hires and promotions within Leftfield. Earlier this month, Pawn Stars producer Leftfield Pictures hired Joe Weinstock and Brenna Eckerson to its development team and promoted exec VP of production Heath Banks to chief operating officer. Meanwhile, Leftfield Pictures’ VP of programming Jordana Hochman moved to sister company Loud TV as SVP of programming.
Leftfield Entertainment also recently inked an overall deal with casting and TV development firm Crybaby Media, which will create and develop unscripted projects exclusively for its four shops.