Banijay Int’l sells “It’s Only TV” into Lebanon

Global distributor Banijay International has sold its panel show format It's Only TV (pictured) to MTV in Lebanon.
February 4, 2015

Global distributor Banijay International has sold its panel show format It’s Only TV (pictured) to MTV in Lebanon.

The format – which was originally produced by Banijay Group-owned H2O Productions for France’s D8 – is being adapted for the Lebanese market by Studiovision as a 39 x 60-minute series titled Menna w Jerr. The program is to debut next month as a primetime, weekly series.

It’s Only TV features a panel of guests who are quizzed about the latest news in the TV industry. The group goes through various TV clips, plays in-studio games and is challenged to a number of quiz-style questions. The format has aired in France under the title Touche pas à mon poste since 2010.

“We’re very pleased to announce this new version of It’s Only TV for MTV in Lebanon, where we’re confident the show will prove as big a hit as it already is in France,” said Sebastian Burkhardt, senior VP of international distribution for Banijay International, in a statement.

“This is a highly flexible and adaptable format for local markets, hilariously capturing the current zeitgeist and showcasing each country’s most popular famous faces and comedians,” he added. “It also carries a strong social media element which allows broadcasters to expand and grow audience engagement, creating real ‘appointment TV’ wherever it airs.”

About The Author
Andrew Jeffrey joined Realscreen in 2021 as its news editor. Here, he helps to oversee assignment, reporting and editing for Realscreen's daily newsletter. Prior to his work covering documentary and non-fiction film and TV, he worked as a reporter and associate producer for CBC Edmonton, and as a reporter for The Star Calgary, where he covered daily news on beats such as local and provincial politics, health care and harm reduction, sports and education. His work has appeared in other Canadian news outlets such as TVO, the Edmonton Journal and Avenue Magazine.