Banijay Int’l sells “It’s Only TV” into Lebanon

Global distributor Banijay International has sold its panel show format It's Only TV (pictured) to MTV in Lebanon.
February 4, 2015

Global distributor Banijay International has sold its panel show format It’s Only TV (pictured) to MTV in Lebanon.

The format – which was originally produced by Banijay Group-owned H2O Productions for France’s D8 – is being adapted for the Lebanese market by Studiovision as a 39 x 60-minute series titled Menna w Jerr. The program is to debut next month as a primetime, weekly series.

It’s Only TV features a panel of guests who are quizzed about the latest news in the TV industry. The group goes through various TV clips, plays in-studio games and is challenged to a number of quiz-style questions. The format has aired in France under the title Touche pas à mon poste since 2010.

“We’re very pleased to announce this new version of It’s Only TV for MTV in Lebanon, where we’re confident the show will prove as big a hit as it already is in France,” said Sebastian Burkhardt, senior VP of international distribution for Banijay International, in a statement.

“This is a highly flexible and adaptable format for local markets, hilariously capturing the current zeitgeist and showcasing each country’s most popular famous faces and comedians,” he added. “It also carries a strong social media element which allows broadcasters to expand and grow audience engagement, creating real ‘appointment TV’ wherever it airs.”

About The Author
Barry Walsh is editor-in-chief and content director for Realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to Realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.