UK-based doc distributor Dogwoof has sealed various international deals for Frédéric Tcheng’s Dior and I, in advance of this week’s kick off of the European Film Market.
The film, which goes behind the scenes of the unveiling of Raf Simons’ first haute couture collection for the House of Dior as its artistic director, has been sold into Benelux via Imagine; German speaking Europe via NFP; Italy via Wanted; Russia via Documentary Centre; Scandinavia and Baltics through NonStop Entertainment; France via Dissidenz and a world in-flight deal that excludes the U.S., UK and Australia.
The distributor announced taking on international rights for the film in May of last year.
“Buyers have been quick to snap up the film and recognize a sincere and original narrative that goes beyond the core fashionista crowd to a wider audience,” said Dogwoof’s Ana Vicente, who brokered the deals on behalf of the company. “With only a few markets left to be sold, Dior and I is set for a fantastic global theatrical release this spring-summer.”