People/Biz

TLC appoints Scott Lewers as SVP of multi-platform strategy

Former Discovery Channel programming exec Scott Lewers (pictured) has joined TLC as the U.S. cable network's senior vice president of multi-platform strategy, a newly created position.
February 17, 2015

TLC has recruited Discovery Channel exec Scott Lewers (pictured) as the U.S. cable network’s senior vice president of multi-platform strategy, a newly created position.

Lewers, who was most recently Discovery’s SVP of programming, will look at ways to grow TLC’s on-air, online and social media audiences. He will work across digital, social, production, marketing, communications, programming, and sales, and report to general manager Nancy Daniels.

While at Discovery, Lewers was responsible for programs such as Shark After Dark – a live, late-night ‘Shark Week’ talk show – and the live event Skywire Live with Nik Wallenda.

Prior to joining Discovery, he was the VP of strategic, multi-platform program planning and acquisitions at NBCUniversal-owned cable net Oxygen and the manager of programming, scheduling and acquisitions at Lifetime Entertainment.

The appointment comes as cable networks grapple with how to translate the relationship – or lack thereof – between social media chatter and linear TV ratings into revenue. The topic was a frequent point of discussion at the Realscreen Summit in Washington, D.C. last month.

During the conference’s closing panel, TLC’s EVP of development and production Howard Lee explained that there are sometimes disparities between programs that are popular with online commenters and cable viewers.

“There is only so much I can push on social in terms of a signal of how much money is coming into our pockets,” he said. “The ratings part is critical because that’s what is paying for the product.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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