Initial to deliver “Big Box, Little Box”

UK broadcaster ITV has ordered a six-part factual entertainment format from the prodco that will see British families provide customer reviews of the latest household products.
February 25, 2015

UK broadcaster ITV has ordered a six-part factual entertainment format from Endemol Shine Group-owned Initial focusing on customer reviews from the family home.

Big Box, Little Box is to feature ordinary UK families testing out a wide range of household products. The 6 x 30-minute prime-time series is billed as “a real-life take” on the latest items being marketed to consumers in the UK.

Each episode will see a household receive a delivery of boxes containing anything from a widescreen TV or family car to a shake diet or spray tan. Over three days, the families must test out the products and share their honest reviews.

Big Box, Little Box gives a funny and informative peek into people’s homes as we watch them get to grips with the latest products on the market,” said Mirella Breda, creative director at Initial, in a statement.

“This new format will blend consumer programming with a comedic observation documentary, capturing the humor and drama of real families grappling with modern life,” she continued.

Richard Klein, director of factual at ITV, added: “We’ve all struggled with that new gadget or time-saving device – not just reading the instructions and trying to get the thing to work, but sometimes just getting onto the packaging. Now you can sit back and let others read the manual for you.

“In an age when gadgets and devices dominate our lives more than ever, Big Box, Little Box is a wry and warm take on how the British family copes with the modern world when it enters their living rooms,” he said.

Big Box, Little Box was commissioned for ITV by Jo Clinton-Davis, controller of factual, and Klein. Exec producing for Initial is Breda, while Lucy Shepherd is serving as series producer.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.