Betty, Lune Media ink copro deal

UK indie betty has inked a copro deal with Sydney-based Lune Media to bring the London-based company's formats to Australia and New Zealand. (Pictured: The Fabulous Baker Brothers: A Bite of Britain)
March 2, 2015

UK indie betty has inked a copro deal with Sydney-based prodco Lune Media to bring the London-based company’s formats to Australia and New Zealand.

Betty is known for such programs as The Undateables, Obsessive Compulsive Cleaners, The Food Inspectors and The Fabulous Baker Brothers: A Bite of Britain (pictured). Through the deal, Lune Media is to make local versions of various betty formats.

“Australia is our most successful secondary sales market both in terms of revenue and the number of programs sold,” said Sophy Walker, head of operations for betty, in a statement.

“We’ve always found the Australian market to be lively and engaging with a genuine enthusiasm for our shows,” she continued. “This new partnership with Lune comes at a time of increased demand from broadcasters for local versions of international formats and we look forward to working with Leonie and her team.”

Leonie Lowe, MD of Lune Media, added: “I’m delighted to be working with betty on a line-up of stand-out shows that have great potential for success in the Australian and New Zealand markets. This is an important new win for my business as I continue to expand operations and look forward to producing entertaining television that attracts strong audiences.”

About The Author
Jillian Morgan is a special reports editor at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.