Betty, Lune Media ink copro deal

UK indie betty has inked a copro deal with Sydney-based Lune Media to bring the London-based company's formats to Australia and New Zealand. (Pictured: The Fabulous Baker Brothers: A Bite of Britain)
March 2, 2015

UK indie betty has inked a copro deal with Sydney-based prodco Lune Media to bring the London-based company’s formats to Australia and New Zealand.

Betty is known for such programs as The Undateables, Obsessive Compulsive Cleaners, The Food Inspectors and The Fabulous Baker Brothers: A Bite of Britain (pictured). Through the deal, Lune Media is to make local versions of various betty formats.

“Australia is our most successful secondary sales market both in terms of revenue and the number of programs sold,” said Sophy Walker, head of operations for betty, in a statement.

“We’ve always found the Australian market to be lively and engaging with a genuine enthusiasm for our shows,” she continued. “This new partnership with Lune comes at a time of increased demand from broadcasters for local versions of international formats and we look forward to working with Leonie and her team.”

Leonie Lowe, MD of Lune Media, added: “I’m delighted to be working with betty on a line-up of stand-out shows that have great potential for success in the Australian and New Zealand markets. This is an important new win for my business as I continue to expand operations and look forward to producing entertaining television that attracts strong audiences.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.