Endemol Shine Group firms up distribution division

Endemol Shine International, headed by Cathy Payne (pictured) will combine the teams from Shine International and Endemol Worldwide Distribution with regionally focused hubs in eight countries.
March 2, 2015

Endemol Shine Group has unveiled the structure for its global distribution division, Endemol Shine International (ESI).

As previously reported, the division, comprised of staff from Shine International and Endemol Worldwide Distribution (EWD), will be headed up for former Endemol distribution chief Cathy Payne (pictured), and will have regionally focused hubs in eight cities around the world including London, Los Angeles, Miami, Moscow, Paris, and Sydney. In addition, the company is aiming to broaden its reach in Asia with dedicated distribution offices in Singapore and Mumbai.

Los Angeles-based Matt Creasey, as EVP of sales and acquisitions, will head up distribution operations across the Americas, Asia, Australia and New Zealand. He was previously an SVP for the same territories with EWD. Meanwhile, his London-based EWD colleague Mark Lawrence will lead the distributor’s teams across Europe, continuing as executive director, Europe.

Also in London, John Richards, previously Endemol Worldwide Distribution’s chief financial officer, will take the same position for the new company, with former Shine International’s former head of legal and business affairs, Jan Rowland, named as head of operations for ESI.

EWD’s James Braham takes on a new position, as ESI’s senior sales director for UK and Eire, and former Shine International sales director Lisette Schlippe is now senior sales director for Germany and major Central and Eastern Europe.

The company will hire a sales director for Asia, to work out of its Singapore office and report to Rashmi Bajpai, senior sales director for Asia. As well, a new, London-based head of acquisitions will be announced in the coming weeks.

In France, where Endemol and Shine’s operations remain independently operated, both Shine International’s Priscilla Siney and EWD’s Solange Ribeiro-Murphy will continue as senior sales directors for French territories. For Australia and New Zealand, both Shine International’s Lisa Higginson and EWD’s Kirsten Cargill retain their roles as sales director and senior sales director, respectively, for the region, working from Sydney.

“Our newly combined operation has a broader reach, with more regionally focused hubs led by world class executives and a greater diversity of programming across genres to offer our broadcast partners worldwide,” said Payne in a statement.

The company will house a catalog of more than 38,000 hours of owned and third-party programming across non-scripted and scripted genres.

About The Author
Andrew Jeffrey joined Realscreen in 2021 as its news editor. Here, he helps to oversee assignment, reporting and editing for Realscreen's daily newsletter. Prior to his work covering documentary and non-fiction film and TV, he worked as a reporter and associate producer for CBC Edmonton, and as a reporter for The Star Calgary, where he covered daily news on beats such as local and provincial politics, health care and harm reduction, sports and education. His work has appeared in other Canadian news outlets such as TVO, the Edmonton Journal and Avenue Magazine.