Endemol Shine picks Perrin to lead creative operations

Endemol Shine Group is merging creative operations under the leadership of former Shine Network exec Lisa Perrin (pictured), who will now oversee Endemol Shine Creative Networks as MD.
March 9, 2015

Endemol Shine Group is merging creative operations under the leadership of former Shine Network exec Lisa Perrin (pictured), who will now oversee Endemol Shine Creative Networks as MD.

Just a week after unveiling the structure of its global distribution division Endemol Shine International, the newly launched global producer-distributor is merging Shine Network and Endemol’s creative operations – both of which provided “creative and production
support to each company’s travelling formats,” according to the company – under the Amsterdam-headquartered Endemol Shine Creative Networks banner.

Iris Boelhouwer – the former MD of creative operations for Endemol’s creative and format distribution teams and a 20-year veteran of the company – is to step down this summer after completing the integration of her areas. Lisa Perrin, who currently serves as MD of Shine Network, is to lead the merged entity as MD, reporting directly to Endemol Shine Group president Tim Hincks.

Perrin’s duties include managing and coordinating the “exchange of new ideas, creativity and IP across Endemol Shine Group’s network of companies around the world” as well as overseeing the local adaptation of formats in new markets.

The exec first joined Shine in 2009 as creative director at Shine TV, before becoming creative director of Shine Network. Previously, Perrin was head of entertainment commissioning at UKTV and also served as director of popular factual at Tiger Aspect. Perrin was named MD of Shine Network in 2014.

Meanwhile, the company’s format sales and acquisitions division will now be managed separately, under global head of format distribution Ana Langenberg, who is to report to group commercial officer Boudewijn Beusmans.

In her role, Langenberg – who has led Endemol’s format distribution since 2010 – will manage international sales and acquisitions of both scripted and unscripted formats, and also support the roll-out of formats in territories where Endemol Shine Group has local production bases.

Langenberg’s team is to operate separately from distribution arm Endemol Shine International, which focuses on finished program sales.

“We owe huge thanks to Iris whose creative leadership has been key to ensuring that Endemol’s hits have traveled fast across the company’s network to markets around the world,” said Tim Hincks in a statement.

“Lisa has a natural creative instinct for what makes a format work and how it can be adapted in different markets,” he continued. “The strength of her leadership is underlined by the outstanding operation she ran at Shine and I’m thrilled that she will be heading up our newly united creative team.”

Of Langenberg, Boudewijn Beusmans added: “Ana has played a leading role in the success of Endemol’s format distribution business including numerous deals that have helped establish new operations in key markets. Her experience and track record make her ideally suited to lead our format distribution and acquisitions as we enter a new phase with more resources and IP to offer partners around the world.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.