UK distributor All3Media International has boosted its sales team with the addition of Elise Woolfe (pictured) as senior sales executive.
Woolfe - formerly a sales executive with Shine International – is to manage the distribution of the company’s portfolio across Central and Eastern Europe (CEE) and will report to senior VP of sales Liza Thompson.
Woolfe first joined Shine at the company’s French outpost, and later moved to Shine Network in London, where she covered the global roll-out and management of formats. Prior to joining All3Media International, she was managing finished tape and format sales in CEE markets at Shine International.
The sales exec will be at the MIPTV market in Cannes next month.
“The proliferation of channels and platforms in Central and Eastern Europe has established the region as a key opportunity for international sales and we’re delighted to appoint Elise to this new position,” said Thompson in a statement.
“Elise brings great local experience alongside a strong understanding of the wider international industry, and her enthusiasm and expertise will be an invaluable asset as we continue to roll out our shows across this vibrant region,” she continued.