DRG takes “Don’t Tell,” “Sooner or Later” to China

The London-based distributor has sold a raft of formats into China, including the Belgian game show Sooner or Later and the British format Don't Tell the Bride (pictured).
March 10, 2015

London-based distributor DRG has sold a raft of formats into China, including the Belgian game show Sooner or Later and the British format Don’t Tell the Bride (pictured).

Both formats are to air in China for the first time this year, with the Renegade Productions-made Don’t Tell the Bride being developed by Chinese distributor IPCN for broadcast on the net Shenzhen. The series – which was originally broadcast on BBC3 and is now moving to BBC1 – separates engaged couples in the weeks before their wedding and challenges the groom to plan the entire event with no help from the bride.

Meanwhile, De TV Makers’ Sooner or Later will be developed by Shanghai-based prodco Idea Asia Media for Shenzhen. The format sees four celebrity contestants challenged with five rounds of questions on categories including key events, music and culture – all of which can be answered by stating “sooner” or “later.”

Elsewhere, the distributor has sold the game show The Symptom - originally produced by Group M Entertainment - which sees a group of medical students diagnose a patient by analyzing his or her symptoms. DRG sold the format to producer 3C Media for the China Travel Channel.

Finally, European game show format The Generation Show - originally produced by Live Entertainment for Belgium’s VRT – is being developed by Idea Asia Media for Shenzhen. The Generation Show has been commissioned for three series on the Chinese net.

“DRG is committed to investing in a range of top-quality content – both formats and finished programming – that appeal to broadcasters internationally,” said Joel Atley, senior VP of sales for Asia Pacific at DRG, in a statement.

“China is an incredibly important market for TV distribution and we are committed to growing our business in the region, and these deals show our ability to identify the opportunities in the market and secure important format deals all over the world,” he added.

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