People/Biz

Frasca upped at Weather Channel

The Weather Company has upped Lauren Frasca (pictured) to VP of original programming for U.S. net The Weather Channel.
March 19, 2015


The Weather Company has upped former senior director of original programming Lauren Frasca (pictured) to VP of original programming for U.S. net The Weather Channel.

Based in New York, Frasca’s duties will include the oversight of day-to-day operations in the development, production and scheduling of the net’s original programming. She will also continue reporting to Michael Rubin, senior VP of original programming.

In her prior role as senior director of original programming, Frasca managed long-form original programs from development through production and scheduling. Before joining The Weather Channel, Frasca held positions at NBC Universal, Wall to Wall Media and Atlas Media.

“Since joining Weather two years ago, Lauren has thrown herself into the mission of strengthening our brand in primetime,” said Rubin in a statement.

“Weather recently marked seven consecutive quarters of year-over-year growth, and Lauren’s strategic insight will be invaluable as we grow our slate with 130 hours of new programming and bring back a record nine original series,” he added.

 

About The Author
Andrew Jeffrey joined Realscreen in 2021 as its news editor. Here, he helps to oversee assignment, reporting and editing for Realscreen's daily newsletter. Prior to his work covering documentary and non-fiction film and TV, he worked as a reporter and associate producer for CBC Edmonton, and as a reporter for The Star Calgary, where he covered daily news on beats such as local and provincial politics, health care and harm reduction, sports and education. His work has appeared in other Canadian news outlets such as TVO, the Edmonton Journal and Avenue Magazine.

Menu

Search