Distributor Banijay International has picked up the global rights to entertainment format Treasured Tunes (pictured) from Reykjavik-based producer Sagafilm.
The series debuted during primetime on Icelandic pubcaster RUV where it captured an 85% market share, according to Banijay. The studio-based format sets out to find a country’s most-loved song, as voted on by viewers. The songs are rearranged and interpreted by contemporary musicians based on a musical style or decade that dictates the theme of each season.
Banijay will launch the format at MIPTV in Cannes next month. “Music shows tend to do well in today’s market and our unique take on creating new songs out of old classics really hit a nerve with the nation,” said Sagafilm CEO Kjartan Thor Thordarsson in a statement.
Sagafilm is Iceland’s largest producer. Its unscripted credits include local versions of international formats such as MasterChef, Idol and Minute To Win It.