People/Biz

Shine 360′s David Christopher moves to ITV Studios

Effective April 1, the former director of licensing for Shine 360 (pictured) will join ITV Studios in the newly created role of director of international commercial and digital.
March 26, 2015

Former Shine Group exec David Christopher (pictured) will join ITV Studios in the newly created role of director of international commercial and digital.

Effective April 1, he will work alongside the format team, brand extension teams and Bruce Gersh, ITV Studios America’s recently appointed EVP and head of digital, strategy and branded entertainment, to find opportunities to extend franchises such as I’m A Celebrity… Get Me Out of HereHell’s Kitchen and Come Dine with Me outside the UK and U.S. markets.

He will report to EVP of global development and formats Mike Beale.

As the director of licensing for Shine 360, Christopher developed brand strategies and commercial relationships for formats such as MasterChefThe Biggest Loser: Glory Days and One Born Every Minute. Prior to that, he worked as the global director of merchandising and licensing for Jaguar Land Rover and as director of brand licensing and promotions at Sony Pictures Entertainment.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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