Quebec version of “The Apprentice” in the works

Montreal-based Indie producer Media Ranch has acquired the local format rights to the popular series. (Pictured: NBC's Celebrity Apprentice)
March 31, 2015

(Pictured: NBC’s Celebrity Apprentice)

French Canadians are to hear “vous êtes viré!” (“You’re fired!”) more often, with Montreal-based TV producer Media Ranch acquiring the Quebec format rights to The Apprentice from United Artists Media Group.

Media Ranch has partnered with brand integration agency ZAD Communications to secure brand partners for the local version of the popular reality TV show now in the works.

The U.S. version of The Apprentice, now in its 14th season, already airs in Canada, and local formats of the TV series created by Mark Burnett are broadcast in 25 territories around the world.

The Quebec version was unveiled by Media Ranch president Sophie Ferron and Patrice Choghi, VP of international strategy and business development at United Artists Media Group.

Media Ranch has also created the first adaptation of Norwegian format Dining with the Enemy for TV5 Quebec, and acquired the rights to remake the British TV series Life in The Kitchen for Canada.

(From Playback Daily)

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.