Quebec version of “The Apprentice” in the works

Montreal-based Indie producer Media Ranch has acquired the local format rights to the popular series. (Pictured: NBC's Celebrity Apprentice)
March 31, 2015

(Pictured: NBC’s Celebrity Apprentice)

French Canadians are to hear “vous êtes viré!” (“You’re fired!”) more often, with Montreal-based TV producer Media Ranch acquiring the Quebec format rights to The Apprentice from United Artists Media Group.

Media Ranch has partnered with brand integration agency ZAD Communications to secure brand partners for the local version of the popular reality TV show now in the works.

The U.S. version of The Apprentice, now in its 14th season, already airs in Canada, and local formats of the TV series created by Mark Burnett are broadcast in 25 territories around the world.

The Quebec version was unveiled by Media Ranch president Sophie Ferron and Patrice Choghi, VP of international strategy and business development at United Artists Media Group.

Media Ranch has also created the first adaptation of Norwegian format Dining with the Enemy for TV5 Quebec, and acquired the rights to remake the British TV series Life in The Kitchen for Canada.

(From Playback Daily)

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Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.