News

The Numbers Game – Which Metrics Matter the Most

The agenda for Realscreen West 2015 is now live. Here’s a peek at one of the panels we have on tap. In television, the old maxim about living and dying by ...
April 9, 2015

The agenda for Realscreen West 2015 is now live. Here’s a peek at one of the panels we have on tap.

In television, the old maxim about living and dying by the ratings remains intact. But in our post-DVR, binge viewing, big data and social media driven world, what are the numbers that matter most? If overnights are truly over, which metrics – or what combination of metrics – should drive the decision-making? This session will explore the methodologies used, and the ones that are on the way, to more accurately measure who’s watching what, when, and how – with an eye towards how the new moves in measurement will impact your business.

Don’t miss being part of the 7th edition of Realscreen West taking place June 1 – 3, 2015 in Santa Monica, CA. Last year’s record-breaking event attracted nearly 1,100 delegates from around the globe. Over 300 of those in attendance were buyers of unscripted programming – deals were certainly done!

Register today to take advantage of the early bird rate of US$925; the offer expires Friday, April 10. Registration includes admission to the Realscreen Awards. The full rate is $1125, so we encourage you to take advantage of this offer while it lasts. You can register online or by contacting Joel Pinto at 1-416-408-2300 ext. 650.

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About The Author
Andrew Jeffrey joined Realscreen in 2021 as its news editor. Here, he helps to oversee assignment, reporting and editing for Realscreen's daily newsletter. Prior to his work covering documentary and non-fiction film and TV, he worked as a reporter and associate producer for CBC Edmonton, and as a reporter for The Star Calgary, where he covered daily news on beats such as local and provincial politics, health care and harm reduction, sports and education. His work has appeared in other Canadian news outlets such as TVO, the Edmonton Journal and Avenue Magazine.

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