FremantleMedia UK creates digital label Shotglass Media

The new label will be headed by Kat Hebden (pictured) and create digital fan experiences for multiple parent company programs and channels.
April 9, 2015

FremantleMedia UK has created Shotglass Media, a new digital media company.

The London-based Shotglass will complement fellow U.K. FremantleMedia labels Talkback (comedy), Thames (entertainment), Retort (scripted comedy), Boundless (factual), Newman Street (daily dramas) and Euston Films (primetime scripted drama) in creating content and digital experiences for fans and brands.

Kat Hebden, former head of FremantleMedia U.K. interactive, has been hired as Shotglass’s managing director.

Shotglass will focus on food and sports content, as well as developing other verticals such as gaming, travel, music, entertainment and automotive. It will also be responsible for the digital and social media activity generated for FremantleMedia U.K. programs including Britain’s Got Talent, The X Factor,  Celebrity Juice, The Apprentice, Take Me Out and more, working with the other U.K. labels to create unique fan experiences for each property.

Hebden’s senior team is rounded out by head of business development Audrey Lang, executive producer of original programming James Cooper and head of sport Neil Smythe.

The team will work with FremantleMedia and RTL Group digital companies Divimove, Stylehaul and BroadbandTV, and will also continue to produce content for the Vice channel Munchies and the football fan channels Full Time Devils, Chelsea Fan Channel and Blue Moon Rising.

Shotglass Media is the latest regional digital entity FremantleMedia has established, following similar moves in the U.S. with 2014′s Tiny Riot! , UFALab in Germany and Spring in Australia.

(From Stream Daily)

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.