MIPTV ’15: “I Can Do That!” heads to Scandinavia

Banijay-owned Nordisk Film TV has picked up the rights to Armoza Formats' celebrity variety show I Can Do That! for Sweden, Denmark and Norway. (Pictured: U.S. version of I Can Do That!)
April 14, 2015

Banijay-owned Nordisk Film TV has picked up the rights to Armoza Formats’ celebrity variety show I Can Do That! for Sweden, Denmark and Norway.

The primetime entertainment format – which sees a group of celebrities perform such live acts as singing, dancing, magic and physical challenges – was most recently licensed in Finland by MTV Oy, where it is in production with Banijay Finland on a local version.

The show is currently being produced in more than 15 countries, with Romania’s Antena 1 and Mexico’s Azteca both commissioning the format, as well as U.S. broadcaster NBC signing on for a Stateside adaptation (pictured) set to air next month.

“We are thrilled to see I Can Do That! growing both internationally and in the Nordics as it continues to meet the broadcasters’ need for a fresh new primetime show,” said Avi Armoza, CEO of Armoza Formats, in a statement.

“We are happy to be working with Nordisk Film in Sweden, Denmark and Norway, and to be extending the local expertise from the Finland adaptation to the neighboring countries,” he continued.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.