Betty appoints Littleford, Smith as joint MDs

The Bear Grylls: Mission Survive producer has hired BBC Worldwide exec Matthew Littleford (pictured, right) as joint managing director and promoted creative director Neil Smith (left) to the same role.
June 2, 2015

Bear Grylls: Mission Survive producer betty has new leadership.

The UK indie has hired BBC Worldwide exec Matthew Littleford (pictured, right) as joint managing director and promoted creative director Neil Smith (left) to the same role.

Littleford is formerly the editorial director for digital at BBC Worldwide and will take up the post in July. He will oversee business strategy, international sales, finance and operations, while Smith will continue to lead the creative side, including production and development.

At BBC Worldwide, Littleford built and delivered the editorial strategy for the company’s digital portfolio. Before that, he was controller at UKTV and served as controller of entertainment for ITV’s digital channels.

Smith has worked to diversify betty’s programming to include entertainment shows such as Mission Survive – which was renewed by ITV for a second season and secured a raft deals with broadcasters around the world – and adventure formats such as Kings of the Wild. His credits include Country House RescueThe Food Hospital and Bear Grylls’ Wild Weekend with Stephen Fry.

The appointments come three months after CEO and company founder Liz Warner announced she was leaving the company. In April, the London-based producer hired Wall to Wall producer Duncan Coates for the newly created role of director of programs.

About The Author
Jillian Morgan is the Associate Editor at Realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.