Super-indie Zodiak Media is set to launch a new production label with Alaska TV’s co-founder Ian Lamarra at the helm.
Bookhouse underscores the indie giant’s efforts in expanding its UK operations and will work towards the creation, development and production of international formats, unscripted and original returnable programming for the U.S. and UK. The prodco will also look to coproduce formats with existing Zodiak companies.
Lamarra will serve as the company’s creative director. He will work closely with Zodiak’s UK stable of prodcos, and alongside Zodiak Rights, the company’s distribution arm. Reporting to UK CEO Rod Henwood, he will work out of the company’s London headquarters while maintaining offices in New York and LA to build on existing relationships with U.S. broadcasters, commissioners and agents.
“Bookhouse will take an international view on the commissioning landscape, focusing on intelligent, layered unscripted ideas, and aiming to build a portfolio of IP which can roll out across all territories and construct clever global coproductions,” Lamarra said in a statement.
“Ian’s achievements in helping build Alaska from a standing start three years ago, as well as his previous track record at Tiger Aspect [as head of development, factual and factual entertainment] and our own IWC Media [as head of global formats], give us great confidence Bookhouse will grow rapidly as a source of new programming, both in the UK and the U.S.,” added Henwood.
A creative director while at Alaska TV, Lamarra was responsible for developing series such as James Nesbitt in New Zealand (ITV), The Proposers (Lifetime), Show Me Your Wardrobe (Sky Living), Blinging Up Baby (Channel 5), and the forthcoming ob-doc on American restaurant chain Domino’s Pizza tentatively titled Domino’s (Channel 4).