Digital

Discovery U.S. Hispanic, mitú pen development deal

The deal will see the cable division and the Latino MCN jointly produce a slate of original digital and television series based around mitú's stable of "social influencers" (pictured: Casa Linda).
June 23, 2015

Discovery U.S. Hispanic and Latino MCN mitú have penned a development deal that will see both parties jointly produce a slate of original digital and television series based around mitú’s stable of “social influencers.”

The programming will premiere on Discovery en Español and Discovery Familia, with complementing content to be posted across mitú’s digital properties.

The content itself will consist of long-form series and digital assets in both English and Spanish, which will be customized for various platforms, ranging from Instagram and Vine, to YouTube and Facebook, among others.

Mitú produced two series for Discovery Familia in 2014, Gurús de Belleza and Casa Linda (pictured).

“This development agreement allows us to jointly super-serve our multi-screen audiences with relatable and high quality content and storytelling and offers our clients innovative solutions for branded entertainment stemming from our combined expertise and creativity,” said Angela Recio Sondon, vice president of content for Discovery Networks U.S. Hispanic, in a statement.

“We develop our digital content based on data and insights and are excited to roll out these new formats featuring talent that has been previously incubated on our mitú platform,” added Beatriz Acevedo, president and co-founder of mitú.

About The Author
Andrew Tracy joined Realscreen as associate editor in 2021, following 17 years as managing editor of the award-winning international film magazine Cinema Scope. From 2010 to 2020 he also held the position of senior editor at the Toronto International Film Festival, where he oversaw the flagship publication for the organization’s year-round Cinematheque programming and edited its first original monograph in a decade, Steve Gravestock’s A History of Icelandic Film. He was a scriptwriter and consultant on the first season of the Vice TV series The Vice Guide to Film, and his writing and reporting have been featured in such outlets as Cinema Scope, Reverse Shot, Sight & Sound, Cineaste, Film Comment, MUBI Notebook, POV, and Montage.

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