Discovery U.S. Hispanic and Latino MCN mitú have penned a development deal that will see both parties jointly produce a slate of original digital and television series based around mitú’s stable of “social influencers.”
The programming will premiere on Discovery en Español and Discovery Familia, with complementing content to be posted across mitú’s digital properties.
The content itself will consist of long-form series and digital assets in both English and Spanish, which will be customized for various platforms, ranging from Instagram and Vine, to YouTube and Facebook, among others.
Mitú produced two series for Discovery Familia in 2014, Gurús de Belleza and Casa Linda (pictured).
“This development agreement allows us to jointly super-serve our multi-screen audiences with relatable and high quality content and storytelling and offers our clients innovative solutions for branded entertainment stemming from our combined expertise and creativity,” said Angela Recio Sondon, vice president of content for Discovery Networks U.S. Hispanic, in a statement.
“We develop our digital content based on data and insights and are excited to roll out these new formats featuring talent that has been previously incubated on our mitú platform,” added Beatriz Acevedo, president and co-founder of mitú.