Johnny Depp, Virgin Produced prep “Muscle Shoals” series

Director Greg Camalier's 2013 feature documentary Muscle Shoals (pictured) is being turned into a drama series by Johnny Depp's Infinitum Nihil and Virgin Produced.
July 7, 2015

Johnny Depp’s Infinitum Nihil prodco is partnering with Virgin Produced – the Virgin Media film and TV production and development arm overseen by Richard Branson, Jason Felts and Justin Berfield – and Joshua D. Maurer and Alixandre Witlin’s City Entertainment’s to adapt Greg Camalier’s documentary Muscle Shoals (pictured) for television.

Muscle Shoals, which premiered at the 2013 Sundance Film Festival, tells the story of a tiny Alabama town of the same name that became an unlikely hub for some of the top recording artists in the world during the height of the Civil Rights Movement. The doc focuses on FAME Studios – where such hits as “I’ll Take You There,” “Brown Sugar,” “When a Man Loves a Woman,” “Sweet Home Alabama” and many others were recorded – and its founder Rick Hall, as well as renowned rhythm section The Swampers.

In a statement, producers described the upcoming drama series as a “Faulkneresque” look at the stories behind the recording sessions.

“Greg’s film unearthed the poetic mysticism and inspired us to produce a series that utilizes music and narrative in a unique and ground-breaking way,” said Virgin Produced CEO Jason Felts in a statement.

Muscle Shoals is an extraordinary story in which, through adversity, some of the world’s most amazing music was created,” added Infinitum Nihil president Christi Dembrowski. “It is perfectly suited for Infinitum as it combines Johnny’s love of music and its history with our company’s creative mission to tell these stories.”

Camalier will also serve as producer on the show. Virgin Produced’s EVP of production Rene Rigal will oversee production with Infinitum Nihil’s Bobby DeLeon.

Thus far, no broadcasters are attached to the project.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.