TLC preps first local production for Middle East

Nida'a, a chat show hosted by Zainab Salbi (pictured), will launch on TLC via the OSN platform across the Middle East and North Africa.
July 9, 2015

After launching in the Middle East in March of 2014, Discovery Communications’ TLC is set to launch its first local production for the region.

Nida’a, a chat show for Arab women hosted by Iraqi-American activist and media personality Zainab Salbi (pictured), will launch this October on TLC via the OSN platform across the Middle East and North Africa.

Taped in front of a studio audience, the program will cover a range of topics, including women’s issues, current events, pop culture, entertainment, food and fashion. Guests to be featured in the 10-part series will include a roster of international and Middle Eastern celebrities and leaders, such as former American president Bill Clinton, fashion icon Donna Karan and Egyptian actress Yusra.

Salbi founded the humanitarian organization Women for Women International in 1993 and has appeared on The Oprah Winfrey Show multiple times.

“The Nida’a show aims at inspiring, supporting and empowering young Muslim and Arab women to achieve their full potential in society,” said Salbi in a statement. “It provides high quality entertainment and current affairs content with a fresh, engaging and intelligent tone, reflective of young women in the Middle East today.”

“Discovery has a proven track record for finding local stories and showcasing them to a wider audience, and Zainab, with her impressive background in philanthropy and social activism, is the best person to bring these fascinating stories to life in an interesting and entertaining way,” added Kasia Kieli, president of Discovery Networks CEEMEA.

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