“Top Gear” races into Italy

BBC Worldwide has licensed its flagship motoring format Top Gear to Italian pay-TV broadcaster Sky Italia. (Pictured, L-R: Top Gear Italia presenters Guido Meda and Joe Bastianich)
July 27, 2015

BBC Worldwide has licensed its flagship motoring format Top Gear to Italian pay-TV broadcaster Sky Italia.

Hosting the Italian series will be motoring journalist Guido Meda (pictured, left) and restaurant entrepreneur and former MasterChef personality Joe Bastianich (right). A third presenter for the program is still to be confirmed.

The deal marks the first for the commercial arm of the British pubcaster since the BBC severed ties with the original series’ host Jeremy Clarkson after an altercation with a producer.

The Italian remake is to be produced by Sony Pictures Television-owned Toro Media, and will air in 2016 across entertainment channel Sky Uno. The original BBC2 version of the show airs on DMAX in Italy.

Top Gear Italia will now join localized formats from Australia, China, Russia and the U.S., and follows French broadcaster RMC Découverte’s premiere of Top Gear France earlier this year. The BBC’s UK version has been licensed to more than 230 territories worldwide.

“We know that Top Gear already has a strong and established presence in Italy with the original UK series and the magazine proving hugely popular,” said Tobi de Graaff, executive VP of Western Europe at BBCWW, in a statement. “Adding a local version to the mix in a country steeped in motoring history will be fantastic for Italian audiences.”

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Jillian Morgan is the Associate Editor at Realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.