Discovery Communications has embarked on a strategic partnership with Turkey’s Doğuş Media Group which will see the global company acquire Dogus’s national news and entertainment free-to-air channel CNBC-e.
Discovery opened a local office in Turkey in 2012 and has full distribution across all major Turkish pay-TV platforms. The new agreement sees Doğuş Media Group taking on exclusive ad sales representation for Discovery in the region. Doğuş will work with Discovery Emerging Business EVP James Gibbons as well as Sissian Margos, who takes the newly created position of general manager for Discovery Networks Turkey, to sell Discovery’s commercial portfolio, including local versions of Discovery Channel, Animal Planet and Discovery Science, and also secure sponsorship opportunities from Turkish advertisers.
Discovery will also acquire CNBC-e from Doğuş, marking its first free-to-air entry into the Turkish market. The acquisition, pending customary closing conditions, will be completed later this year, and the channel will continue to operate as is and be staffed by its current team in the interim.
“Discovery’s global success is based on building strong local teams and looking for new opportunities that build scale in key markets,” said Kasia Kieli (pictured), president & MD, Discovery Networks Central & Eastern Europe, Middle East and Africa, in a statement. “Our expanded relationship with Doğuş, including ad sales representation, and new investments such as the acquisition of the CNBC-e channel, will see us reach the next level in Turkey.”
“Turkey is a dynamic TV market where free-to-air plays a crucial role,” added Gibbons. “With the addition of a free-to-air channel in our portfolio of documentary, factual entertainment and sports channels, we will have a stronger offering for our viewers and commercial partners, and we look forward to working alongside Doğuş to increase the scale of our business in Turkey.”