Will Keenan, the top executive behind the launch of Endemol Beyond USA, has exited the company after two years on the job.
Replacing him as interim president of the growing global network is Adrian Sexton, who has served as COO for Endemol Beyond since September 2014.
Keenan oversaw the successful U.S. launch of the digital video network in 2013 and attracted some of the biggest names in the industry, including Michelle Phan and Toby Turner. Prior to joining Endemol, Keenan worked with Maker Studios as director of programming and, briefly, executive consultant.
As COO, Sexton has overseen the network’s strategic partnerships and investments, business development, strategy, sales and all distribution opportunities.
He previously worked as head of digital at Participant Media, where he is credited as the architect behind the next-gene social action network TakePart.com and also worked on Oscar-winning titles An Inconvenient Truth and The Cove.
Prior to that, Sexton was head of digital and business development at Lionsgate, where he was part of the senior team managing studio transactions, as well as Oscar-winning creative interactive campaigns for dramas Crash and Monster’s Ball.
Elsewhere, Endemol Beyond confirmed that Rico Martinez has been named senior VP of creative, while Leslie Morgan, who leads all lifestyle programming, was upped to VP of programming.
Jeff Browning, senior VP of sales, continues to oversee all ad sales efforts for Endemol Beyond USA and has added oversight of integrated marketing and social amplification. Martinez, Morgan and Browning all now report to Sexton.
The shift in the executive ranks comes as the MCN, operated by parent company Endemol Shine Group, looks to grow its reach as a global producer and distributor of digital video and branded content worldwide.
It recently promoted German executive Georg Ramme to oversee the planned expansion as global managing director. The network currently records more than 1.8 billion monthly views across its channels.