All3Media Int’l sends “Undercover Boss” to Brazil

UK-based distributor All3Media International has licensed factual entertainment series Undercover Boss (pictured) to Brazilian broadcaster Globo, marking the format's first Latin American adaptation.
September 11, 2015

UK-based distributor All3Media International has licensed factual entertainment series Undercover Boss (pictured) to Brazilian broadcaster Globo, which will produce a localized adaptation.

The 8 x 15-minute series follows high-level corporate execs covertly infiltrating low-level jobs within their own companies to gauge  how their businesses are operating under them. It will launch on September 13 in Brazil under the local title Chefe Secreto.

Undercover Boss has already proven to be a hit around the world, and we’re confident that Globo’s Chefe Secreto will be the first of many new adaptations in the region,” said Facundo Bailez, senior formats sales exec at All3Media International, in a statement.

The commission, which was brokered by Bailez, marks the first localized version of the format in Latin America. The series is also under development in Chile, with further territories in the region to follow.

Elsewhere, a slate of international re-commissions are on tap for the series, including a renewal for the U.S. adaptation, now entering its seventh season on CBS; Spain’s La Sexta, which is debuting season three; Channel M6 in France, which is readying season four; and Rai2 in Italy, which is launching season three.

The format will also travel into Eastern Europe for the first time, with localized versions soon to premiere across Poland and Bulgaria.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.