Louise Holmes (pictured) has been named VP of linear and multi-platform programming for Viacom-owned brands Comedy Central and MTV UK.
In her new position, Holmes will be tasked with the editorial strategy of both brands throughout the UK. Reporting to Jill Offman, MD for Comedy Central and MTV in the UK, her remit will include the scheduling, acquiring and commissioning of long-form content for traditional broadcast.
Holmes – who previously headed programming for Comedy Central UK – will also be tasked with overseeing the more than 30 countries that form Viacom International Media Networks’ pan-regional operations, which are managed out of the UK.
All of MTV UK’s programming teams – which include music programming and commissioning, talent and management, and scheduling – will report into Holmes through Kelly Bradshaw, senior director of programming.
Brad Wood, director of acquisitions at Comedy Central and MTV, will also take on additional cross brand responsibilities. He will report to Holmes.
Meanwhile, Virginia Monaghan, who is currently VP of music commissioning and content for MTV UK, will transition into the newly created role of VP of commercial partnerships and content across both brands.
Reporting to Offman, Monaghan will work alongside Viacom’s UK sales house, Sky Media, and its London-based Viacom Velocity International ad sales team. She will be charged with growing Comedy Central and MTV UK’s live events while ensuring that both brands drive content-led marketing solutions for brand partners.