YouTube readies SVOD service “Red”

The Google-owned video portal is rolling out a paid membership service that allows users to access content ad-free.
October 21, 2015

Google-owned video portal YouTube is rolling out a paid membership service that will allow users to access content ad-free.

YouTube Red, which will be available for US$9.99 per month, will provide subscribers with exclusive access to original series and films while also allowing users to save videos for offline-viewing through mobile or tablet, or to play videos in the background. The membership will extend across all devices and anywhere that requires a YouTube sign-in, including the recently launched YouTube Gaming and YouTube Music apps.

The SVOD subscribers will have exclusive access to original unscripted and reality titles – all of which are expected to broadcast in 2016 – including Skybound Entertainment and Maker Studios‘ Scare PewDiePie, a reality-adventure series placing YouTube personality PewDiePie (Felix Knellberg) in terrifying situations inspired by his favorite video games, and Alpine Labs‘ Fight of the Living Dead, a social experiment reality program┬áthat sees YouTube celebs escaping a realistic zombie apocalypse.

Additional series include The Game Theorists’ 360 Project from MatPat of Game Theory, a virtual reality series set to explore the science behind popular video games, and an untitled reality-adventure project from Joey Graceffa, in which YouTube stars are assembled for a game of Murder Mystery.

Viewers in the U.S. can try YouTube Red for free with a one-month trial beginning October 28.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.