Global producer-distributor Endemol Shine Group has reshuffled its corporate ranks, naming Iris Boelhouwer (pictured, left) and Boudewijn Beusmans (right) as joint CEOs of the company’s Netherlands operations.
Boelhouwer’s appointment marks her return to the company after stepping down as MD of creative operations earlier this year. In her new position, she will be charged with building the group’s formats and programming portfolio across all genres and platforms.
Beusmans, currently group commercial officer of Endemol Shine, will be responsible for expanding the firm’s “commercial growth, innovation and diversification.”
An announcement as to Beusmans’ replacement as group commercial officer will be made once the changes take effect in early 2016.
Meanwhile, current Endemol Shine Netherlands CEO Laurens Drillich has been appointed president of Endemol Shine Latino.
Having previously overseen the company’s activity in the Hispanic U.S. and Mexican markets, Drillich will head the company’s Miami hub, where he will be responsible for oversight on Endemol’s movements across Hispanic U.S. and Mexico.
His remit will also include all production across Argentina, Brazil, Chile and Peru, as well as overseeing format sales activities across the Latin markets. He will report to Endemol Shine North America co-chairmen and co-CEOs Cris Abrego and Charlie Corwin.
Martin Kweller, CEO and creative director for Latin America, will see his role expanded to include creative director for the new Miami hub. He will additionally continue to oversee Endemol Shine Argentina as chairman and CEO, as well as Latin America regionally as operations director.
Endemol Shine Latino earlier this month premiered Big Brother in Mexico on Televisa, with its U.S. Spanish-language debut on Telemundo scheduled for January. Mexico’s TV Azteca has also renewed a sophomore season of culinary competition series MasterChef Mexico.
“These are markets that are key to the continued growth and diversification of our global business and it’s essential that we have world-class leadership in place for each,” said Sophie Turner Laing, CEO of Endemol Shine Group, in a statement.
She added: “In the Netherlands, Boudewijn and Iris will respectively bring with them exceptional commercial expertise and brilliant creative skills, whilst Laurens’ and Martin’s international experience and relationships will be invaluable in driving further collaboration and growth across the Spanish and Portuguese language marketplace in the Americas.”