Turner takes global approach to entertainment, kids content

Turner International is forging a joint approach with the company's U.S. division around its kids and entertainment businesses, with expanded remits for Hannes Heyelmann (pictured) and Patricia Hidalgo.
October 29, 2015

Turner International has shuffled its U.S. senior management team within its kids and entertainment departments in an effort to further strengthen its global approach to content strategy.

Hannes Heyelmann (pictured), currently senior VP and MD of Central and Eastern Europe, will take on an expanded remit that includes the company’s international original programming strategy. He will also act as executive liaison for the U.S.-based general entertainment production teams.

Meanwhile, Patricia Hidalgo‘s responsibilities as senior VP and chief content and creative officer for kids EMEA will grow to include international kids strategy. She will liaise with the kids’ production teams in the U.S.

Both Heyelmann and Hidalgo will work alongside Turner International president Gerhard Zeiler and Aksel van der Wal, CFO for international, in their expanded roles. The pair will continue to report to Turner EMEA president Giorgio Stock for their ongoing EMEA duties. Both changes are to take immediate effect.

The announcement comes as Turner looks to double its investment in programming and content as it evolves the slate of its kids-focused channel Boomerang. Further, the company is implementing a global programming deal for Boomerang with Warner Bros., and also plans to launch its TNT channel into new markets.

“Together with our colleagues in the U.S., we view kids and entertainment programming as an important global business which needs a joint approach, and we have found that the international perspective is very much welcomed,” said Zeiler in a statement.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.