Turner International has shuffled its U.S. senior management team within its kids and entertainment departments in an effort to further strengthen its global approach to content strategy.
Hannes Heyelmann (pictured), currently senior VP and MD of Central and Eastern Europe, will take on an expanded remit that includes the company’s international original programming strategy. He will also act as executive liaison for the U.S.-based general entertainment production teams.
Meanwhile, Patricia Hidalgo‘s responsibilities as senior VP and chief content and creative officer for kids EMEA will grow to include international kids strategy. She will liaise with the kids’ production teams in the U.S.
Both Heyelmann and Hidalgo will work alongside Turner International president Gerhard Zeiler and Aksel van der Wal, CFO for international, in their expanded roles. The pair will continue to report to Turner EMEA president Giorgio Stock for their ongoing EMEA duties. Both changes are to take immediate effect.
The announcement comes as Turner looks to double its investment in programming and content as it evolves the slate of its kids-focused channel Boomerang. Further, the company is implementing a global programming deal for Boomerang with Warner Bros., and also plans to launch its TNT channel into new markets.
“Together with our colleagues in the U.S., we view kids and entertainment programming as an important global business which needs a joint approach, and we have found that the international perspective is very much welcomed,” said Zeiler in a statement.