Formats

Indian digital platform takes Armoza’s “Re-Gender”

Indian digital media brand Arré, a division of UDigital, has licensed the social media experiment series Re-Gender (pictured) from Israeli producer-distributor Armoza Formats.
November 2, 2015

A new Indian digital platform has licensed the social media experiment series Re-Gender (pictured) from Israeli producer-distributor Armoza Formats.

Launched recently by digital media brand UDigital, Arré will serve as a platform for an array of genres and formats. The local version of Re-Gender - set to be the platform’s flagship program – is the first digital reality series produced in India, according to Armoza Formats.

The series is to give three men and three women the chance to experience life as a member of the opposite sex, discovering what men and women really experience as they dress in drag and undergo temporary transformations. Contestants will include a student, an actor, a businessman and a stay-at-home wife.

Production on the format will commence this month. The series previously aired on Israel’s Channel 10 and most recently on Germany’s ZDFneo.

“We are hoping to break new ground with a show like Re-Gender on digital media in India,” said B. Sai Kumar, co-founder and MD of UDigital, in a statement. “Definitions of gender roles and expectations are evolving every day and are a much talked-about and debated subject in India. We wish to bring our lens to the topic through a first-of-its-kind entertainment series with elements of drama, reality, emotion, new experiences with social learning all rolled into one.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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