Blue Ant realigns senior leadership, launches OTT service

In an attempt to accelerate growth in Canada and abroad, the Toronto-based broadcaster has boosted its senior leadership with several promotions, and brought streaming service Tubi TV to Canada. (Pictured, L-R: Jamie Schouela, Simon Foster)
November 18, 2015

In an attempt to accelerate continued growth in Canada and abroad, Toronto-based broadcaster Blue Ant Media has boosted its senior leadership team with the promotions of Jamie Schouela (pictured, left) and Simon Foster (right).

Schouela has been upped to the newly created role of executive VP of Canadian networks. Formerly executive VP of marketing and communications, Schouela will be responsible for driving the strategic direction of Blue Ant’s domestic television and digital properties. He will continue to oversee the company’s national cable, IPTV and satellite partners.

Foster, previously senior VP of digital publishing and business development, has been promoted to senior VP of corporate development. He will be charged with “accelerating mergers and acquisitions by identifying and acquiring companies that drive Blue Ant’s multi-platform content ownership objectives.”

Vanessa Case, as executive VP of content, will see her remit growing to include leading Blue Ant’s content strategy, production and programming of the company’s eight specialty channels. Her remit will now expand to include oversight in the entire strategic direction of the company’s recently launched arts and crafts channel Makeful.

Marcia Martin, meanwhile, will assume the position of senior VP of original content for specialty channel Love Nature. With an emphasis on original nature and wildlife content, Martin will drive all aspects of content development, production and coproduction related to Blue Ant Media’s annual production and distribution of 300 hours of 4K wildlife and nature content.

Finally, Sam Linton has been named VP of production. The former executive in charge of production will now have oversight of the overall development, production and coproductions on all domestic digital and in-house content for Cottage Life, Makeful and T+E.

All changes are to take immediate effect.

Elsewhere, Blue Ant Media has partnered with VOD app developer adRise to bring its free, ad-supported video streaming service Tubi TV to the Canadian market.

AdRise launched Tubi TV in the U.S. in April 2014, and currently reports delivering 50 million monthly impressions. The service’s 40,000-plus free VOD titles span all genres, with Blue Ant Media now contributing some of its own content to the library.

Tubi TV is available across multiple platforms, including online, Apple TV, Xbox, Chromecast, iOS and Android.

Sales for Tubi TV in Canada will be handled by Blue Ant Media, with packages available across the OTT platform and its other assets, including Cottage Life, Love Nature and Makeful.

 (With files from Media in Canada)

Editor’s Note: An earlier version of this story stated that Vanessa Case had been promoted. That is incorrect. Her remit has been extended to include additional responsibilities. 

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