Eureka Media-owned aviation SVOD initiative AeroCinema has named former Discovery Communications exec Clark Bunting (pictured) as executive chair of its board.
Bunting previously served as president and GM of Discovery Channel, a role he departed in March 2012 after 27 years with the media giant. Most recently, he served as the president and CEO of the National Parks Conservation Association.
During his tenure at Discovery, Bunting oversaw almost every one of Discovery’s U.S. channels at the time, including Science Channel, Investigation Discovery, Military Channel, Discovery Health, FitTV, HD Theater, Discovery Home, Travel Channel, Discovery Studios and Animal Planet, which he helped launch in 1996 as the channel’s first GM.
The Toronto-headquartered AeroCinema is expected to launch in March 2016 with more than 400 rare aviation features, documentaries and profiles that aim to explore aviation from its inception to present day. The service’s content will focus on the stories behind the airplanes, pilots and manufacturers instrumental through WWI to modern aviation.
The SVOD service arrives next year after “eight years of research and investment” with former Network USA CEO Phil Osborn at the helm as CEO.
“As a strategic leader in media and entertainment, [Bunting] brings exceptional experience in building premier broadband channels with loyal viewers, which we will market to aviation enthusiasts worldwide,” said Osborn in a statement. “We believe the market for niche over-the-top content is poised for growth as consumers learn the value of having online choices for entertainment that allows them to watch quality programming that truly meets their interests.”
“We hope to make AeroCinema’s unique, high quality content as important to aviation enthusiasts as Netflix is to movie lovers,” Bunting added.