Los Angeles-headquartered Creative Artists Agency (CAA) has acquired full-service agency Peleton Entertainment.
The latter, New York-based company represents producers of unscripted television, documentaries, scripted and feature film, and helps clients secure copro financing and distribution rights in the domestic and international marketplace. Factual clients include Loud TV, Paper Route Productions, Screaming Flea, Violet Media and Lusid Media.
At CAA, Peleton president and founder Rob Miller will be based out of the company’s New York office, while colleague Daniel Pine will remain in California and work out of the Los Angeles headquarters.
Before forming Peleton, Miller served as an agent at N.S. Bienstock – where he previously worked alongside Eric Wattenberg, CAA’s co-head of alternative television – and was responsible for forming the company’s program packaging division. Prior to this, he worked as president of TV at Unapix Entertainment, president of international TV for the NFL and VP of program enterprises at Showtime Networks.
Pine, meanwhile, previously served as head of development at Al Roker Entertainment, and held various titles at William Morris Agency and Management 360.
CAA’s Alternative Television group, led by co-heads Wattenberg and Alan Braun, has packaged and sold more than 240 unscripted packages over the past four years, and has nearly 100 reality series currently on broadcast and cable.
Financial terms of the deal were not disclosed.