CNBC orders “Cleveland Hustles,” “The Partner”

American cable net CNBC has ordered two series, including Cleveland Hustles from Magical Elves and LeBron James' (pictured) SpringHill Entertainment, and The Partner from Marcus Lemonis Productions and Machete Productions.
January 15, 2016

American cable net CNBC has ordered the unscripted entrepreneurial series Cleveland Hustles from Magical Elves and NBA superstar LeBron James’ SpringHill Entertainment.

The series, which is slated to bow in summer 2016, will focus on James (pictured) and long-time friend and business partner Maverick Carter as they give four budding Cleveland-based entrepreneurs the chance to “realize their dreams” while also revitalizing neighborhoods in their city.

The young entrepreneurs will partner with four business experts and associates who will provide not only investments in their start-up, but mentorship as well. As the four businesses develop, they will provide jobs and services for neighborhoods “desperate” for resources.

For SpringHill Entertainment, James and Carter serve as executive producers, while Dan Cutforth and Jane Lipsitz will exec produce for Magical Elves.

Elsewhere, the broadcaster has also commissioned the Marcus Lemonis Productions- and Machete Productions-made series The Partner.

The series will feature entrepreneur and investor Marcus Lemonis as he searches for a partner to help him run the struggling businesses he’s saved from the brink of collapse as host of CNBC’s The Profit, where he’s invested more than $35 million in companies over the program’s three seasons. Candidates will vie for a position to work alongside Lemonis, as well as an equity stake in a multi-million-dollar company.

The Partner is expected to launch in summer 2016 with Amber Mazzola and Marcus Lemonis serving as executive producers.

Cleveland Hustles, speaks to the network’s entrepreneurial spirit and also creates an opportunity to help strengthen communities that have fallen on hard times,” said Jim Ackerman, executive VP of primetime alternative at CNBC, in a statement.

“Meanwhile, we’ve produced over 40 episodes of The Profit, and Marcus decided it was time to share his workload,” he added. “The Partner is a chance to grow our relationship with an important member of the CNBC family while also providing the opportunity of a lifetime for one of his fans.”

(Photo courtesy of the Los Angeles Times)

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.